Today’s Boston Business Journal has an article that is less than kind to Lowell’s new Marketing Campaign.
Here’s just a bit:
Despite obvious challenges, officials from the City of Lowell and the University of Massachusetts Lowell have embarked on a marketing campaign to generate interest in Lowell as a destination.
They have joined forces on a new print and digital marketing campaign to promote Lowell as a great place to live, work, study and play. The intent is to draw visitors, students and businesses.
The campaign’s tagline is “#Lowell: There’s a Lot to Like.” Which begs the question: Like what?