Lowell ad campaign seeks to draw visitors … to what, exactly?

This appears in today's Boston Business Journal

This appears in today’s Boston Business Journal

Today’s Boston Business Journal has an article that is less than kind to Lowell’s new Marketing Campaign.

Here’s just a bit:

Despite obvious challenges, officials from the City of Lowell and the University of Massachusetts Lowell have embarked on a marketing campaign to generate interest in Lowell as a destination.

They have joined forces on a new print and digital marketing campaign to promote Lowell as a great place to live, work, study and play. The intent is to draw visitors, students and businesses.

The campaign’s tagline is “#Lowell: There’s a Lot to Like.” Which begs the question: Like what?

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3 thoughts on “Lowell ad campaign seeks to draw visitors … to what, exactly?

    1. Lowell Curmudgeon Post author

      I find the line which after this post and many comments direct to the BBJ they changed less than kind…The campaign’s tagline is “#Lowell: There’s a Lot to Like.” Which begs the question: Like what? but unlike some I like Lowell…

      Reply
  1. Ratbas

    I thought it was one of those quickly written clickbait blurbs. It would have been better if there was more content even if it was in the form of a couple of jabs. As it is they did such a hack job they mislabeled a pillar from the park as Kerouac’s grave.

    Reply

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